Tag: artisanal home decor
Meeting on the Mountainside: The Birth of Yemma Goods
Hello People!
If you missed our previous post introducing Yemma Goods, we invite you to check it out before continuing here—find out what our brand is about and what makes it unique. We’ll be here waiting for you.
Now, let us share our story. We are Oussama (Left) & Mouad (Right), the founders of Yemma Goods.
How did we meet ?
In February 2017, we were students at separate universities in Agadir, a picturesque coastal city in Morocco. Both passionate about travel and camping, our paths crossed en route to a mountain cave—Oussama with a friend, and I on a bicycle adventure with mine. For two nights, we camped, captured moments with Oussama’s camera (his lifelong obsession), shared meals, stories, and laughter.
How it led to the spark of inspiration ?
Following this encounter, we didn’t meet for over a year. One day, while I pedaled to school, Oussama called out to me, camera in hand, waiting for the bus. That day marked the exchange of phone numbers. Months later, we reunited and decided to share an apartment where creativity could flow freely.
To be continued…
The location of our shared apartment, coupled with life’s twists and turns, led to the birth of Yemma Goods. How exactly? Check out the next blog post.
