Hello everyone! In our previous post, we shared the story of how we—Oussama & Mouad—founders of Yemma Goods, first met. Today, we extend this narrative to unveil ‘The Birth of Yemma Goods.
How did our living location inspire us ?
January 2019 marked a pivotal moment as we secured an apartment atop an elderly woman’s house, merely a 3-minute walk from Souk El Had, the LARGEST urban market in Africa. Encompassing over 13 hectares, this bustling market hosts 3000+ shops spanning an array of goods from food, clothes, spices, cosmetics, fruits, and vegetables to home decor and furniture. Among these treasures lay Moroccan handmade artisanal decor and furniture, a category that deeply inspired us to commence Yemma Goods and bring this beauty to American homes.
Oussama moves to the United States…
In May 2019, Oussama’s acceptance into the US DV Lottery program led him to Marrakech—the vibrant heart of Moroccan artistry. While earning funds for the move to the US, the city further ignited his inspiration.
Upon immigrating to the US, Oussama undertook various roles like Ubering and cashiering, leading to a temporary loss of contact between us. With the onset of the COVID-19 pandemic, our reconnection sparked conversations about our diverging life paths. Unexpectedly, we explored sourcing discounted items from US retailers for resale.
For two years, we pursued this venture with very little success.
The decision to show the world (especially the USA) the treasures of our country…
December 2022 saw Oussama’s visit to Morocco. We embarked on a journey across cities like Marrakech, Essaouira, and Agadir, rediscovering the remarkable artisanal industry we’ve always admired. Motivated by this realization, we made a decisive shift—forsaking our prior pursuits to delve into this industry. Instantly, we began retailing handmade Thuya wood jewelry boxes on Etsy.
Fast forward to April 4, 2023: Yemma Goods LLC officially became a registered company in Massachusetts.
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