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Meeting on the Mountainside: The Birth of Yemma Goods
Hello People!
If you missed our previous post introducing Yemma Goods, we invite you to check it out before continuing here—find out what our brand is about and what makes it unique. We’ll be here waiting for you.
Now, let us share our story. We are Oussama (Left) & Mouad (Right), the founders of Yemma Goods.
How did we meet ?
In February 2017, we were students at separate universities in Agadir, a picturesque coastal city in Morocco. Both passionate about travel and camping, our paths crossed en route to a mountain cave—Oussama with a friend, and I on a bicycle adventure with mine. For two nights, we camped, captured moments with Oussama’s camera (his lifelong obsession), shared meals, stories, and laughter.
How it led to the spark of inspiration ?
Following this encounter, we didn’t meet for over a year. One day, while I pedaled to school, Oussama called out to me, camera in hand, waiting for the bus. That day marked the exchange of phone numbers. Months later, we reunited and decided to share an apartment where creativity could flow freely.
To be continued…
The location of our shared apartment, coupled with life’s twists and turns, led to the birth of Yemma Goods. How exactly? Check out the next blog post.
What’s Our Inspiration To Start Yemma Goods ?
Hello everyone! In our previous post, we shared the story of how we—Oussama & Mouad—founders of Yemma Goods, first met. Today, we extend this narrative to unveil ‘The Birth of Yemma Goods.
How did our living location inspire us ?
January 2019 marked a pivotal moment as we secured an apartment atop an elderly woman’s house, merely a 3-minute walk from Souk El Had, the LARGEST urban market in Africa. Encompassing over 13 hectares, this bustling market hosts 3000+ shops spanning an array of goods from food, clothes, spices, cosmetics, fruits, and vegetables to home decor and furniture. Among these treasures lay Moroccan handmade artisanal decor and furniture, a category that deeply inspired us to commence Yemma Goods and bring this beauty to American homes.
Oussama moves to the United States…
In May 2019, Oussama’s acceptance into the US DV Lottery program led him to Marrakech—the vibrant heart of Moroccan artistry. While earning funds for the move to the US, the city further ignited his inspiration.
Upon immigrating to the US, Oussama undertook various roles like Ubering and cashiering, leading to a temporary loss of contact between us. With the onset of the COVID-19 pandemic, our reconnection sparked conversations about our diverging life paths. Unexpectedly, we explored sourcing discounted items from US retailers for resale.
For two years, we pursued this venture with very little success.
The decision to show the world (especially the USA) the treasures of our country…
December 2022 saw Oussama’s visit to Morocco. We embarked on a journey across cities like Marrakech, Essaouira, and Agadir, rediscovering the remarkable artisanal industry we’ve always admired. Motivated by this realization, we made a decisive shift—forsaking our prior pursuits to delve into this industry. Instantly, we began retailing handmade Thuya wood jewelry boxes on Etsy.
Fast forward to April 4, 2023: Yemma Goods LLC officially became a registered company in Massachusetts.
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